2020 Presidential Election
VOTE Napa Valley Wine
Experts predicting record-breaking voter turnout in November. They crafted VOTE with the purpose to empower the American people to have their voices heard in the upcoming 2020 election.
“When we were in development for crafting this wine, our team had many names and concepts on the table.” – Morgan Zaninovich, Vice President and General Manager of Rutherford Wine Company. “We kept coming back to VOTE. It has a strong call to action. Also, a non-partisan, unifying message for all Americans to exercise a privilege that we should not take for granted.”
The label is most black and white. It shows the image of a Bald Eagle with the wine’s name prominently displayed. They made this design decision to create strong shelf presence while maintaining a non-partisan feel.
“The Bald Eagle is an iconic symbol of the United States. It’s the first thing we thought of when realizing the label. ” – Nick Berube, Director of Marketing for Rutherford Wine Company. “We made this a wine for people across the political spectrum. We purposely kept the color palette black and white while keeping the eagle’s striking yellow eyes. The back label is equally simple with the message to have your voice heard in 2020.
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It has received positive feedback from consumer testing. Zaninovich and his team see VOTE as a fun addition to election night viewing parties. Also, as a keepsake wine to commemorate the highly anticipated election.
VOTE. is a blend of predominantly Merlot, Petite Sirah, Cabernet Sauvignon and Cabernet Franc.
Come shop with us at the Wine and Spirts Cellar. This NAPA Valley favorite is now available and will go fast! 750 ml for only $23.99
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